Hey I know that a lot of you have already watched the 30-minute "Kony 2012" video. If you haven't watch the video BEFORE reading this article and make your own opinion first. But here is an article written in the NYT about it. I personally think that this video has a strong message and bringing the word out is a very important thing, many don't agree with me. Here is the NYT article.
"Something changed with the Kony video. Watch the nearly 30-minute video, and you will note that so much of it is not about Mr. Kony, but about the viewer, especially the untapped power of the viewer."
http://www.nytimes.com/2012/03/12/business/media/kony-2012-video-illustrates-the-power-of-simplicity.html?_r=1&scp=2&sq=joseph%20kony&st=cse